Logo design

Easy to use and with a number of creative tools under its belt, Affinity Designer is a great alternative to Adobe Illustrator. So, if you're working on a new logo design, for example, it has everything you need to create a unique and striking design. In this tutorial, I am going to show you how to go retro, using gradients and layer effects to create To get this 80's look, the majority of the design is put together with gradients. In this case, I've used for: one for the sky, one for the horizon, one for the outline, and one for the neon copy. To create gradients in Designer, it's easy. Simply select your object and click the Fill tool, and a window will appear below, then select the Gradient tab. To add more colours to your gradient just double click along the gradient linean 80's style logotype in Affinity designer.

History of graphic design

The term graphic design was coined by William Addison Dwiggins in 1922.^[2] However, graphic design-like activities span human existence: from the caves of Lascaux, to Rome's Trajan's Column to the illuminated manuscripts of the Middle Ages, to the neon lights of Ginza, Tokyo. In "Babylon, artisans pressed cuneiform inscriptions into clay bricks or tablets which were used for construction. The bricks gave information such as the name of the reigning monarch, the builder, or some other dignitary".^[3] This was the first known road sign announcing the name of the governor of a state or mayor of the city. The Egyptians developed communication by hieroglyphics that used picture symbols dating as far back as 136 B.C. found on the Rosetta Stone. "The Rosetta stone, found by one of Napoleon's engineers was an advertisement for the Egyptian ruler, Ptolemy as the "true Son of the Sun, the Father of the Moon, and the Keeper of the Happiness of Men"" ^[3] The Egyptians also invented papyrus, paper made from reeds found along the Nile, on which they transcribed advertisements more common among their people at the time. During the "Dark Ages", from 500 AD to 1450 AD, monks created elaborate, illustrated manuscripts.

In both its lengthy history and in the relatively recent explosion of visual communication in the 20th and 21st centuries, the distinction between advertising, art, graphic design and fine art has disappeared. They share many elements, theories, principles, practices, languages and sometimes the same benefactor or client. In advertising, the ultimate objective is the sale of goods and services. In graphic design, "the essence is to give order to information, form to ideas, expression, and feeling to artifacts that document human experience."^[4]

Graphic design in the United States began with Benjamin Franklin who used his newspaper The Pennsylvania Gazette, to master the art of publicity to promote his own books and to influence the masses. "Benjamin Franklin's ingenuity gained in strength as did his cunning and in 1737 he had replaced his counterpart in Pennsylvania,

Graphic design

A designer is a person who designs. More formally, a designer is an agent that "specifies the structural properties of a design object".^[1] In practice, anyone who creates tangible or intangible objects, products, processes, laws, games, of clothing, furniture, and other common artifacts were left mostly to tradition or artisans specializing in hand making them.

Design is a part of the communication arts, design is something you plan to create, it communicates to the viewer or user a visual and emotional message to change or guide through an emotional connection with a product or service enhancing their experience of the product or brand

With the increasing complexity in industrial design of today’s society, and due to the needs of mass production where more time is usually associated with more cost, the production methods became more complex and with them the way designs and their production is created. The classical areas are now subdivided in smaller and more specialized domains of design (landscape design, urban design, exterior design, interior design, industrial design, furniture design, cloth design, and many more) according to the product designed or perhaps its means of production.

The education, experience, and genetic blocks that form the base of a competent designer is normally similar no matter the area of specialization, only in a later stages of training and work will designer diverge to a specialized field. The methods of teaching or the program and theories followed vary according to schools and field of study. Today, a design team, no matter the scale of the equipment, is usually composed by a master designer (the head of the team) that will have the responsibility to take decisions about the way the creative process should evolve, and a number of technical designers (the hands of the team) specialized in diverse areas according to the product proposed, depending on the type of design industrial design vs graphic design for example. For more complex products, the team will also be composed of professionals from other areas like engineers, advertising specialists, and others as required. The relationships established between team members will vary according proposed product, the processes of production, the equipment available, or the theories followed during the idea development, but normally they are not too restrictive, giving an opportunity to everyone in the team to take a part in the creation process or at least to express an idea.